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  • By Hagit Merhavi
    チャットを活用した顧客コミュニケーション 〜 Twilio Conversations API Conversations-Blog-Header-jp

    この記事は、プロダクト管理担当のHagit Merhaviが、こちら(英語)て執筆した記事を日本語化したものです。

    アプリ内チャットやWebチャットは、顧客エンゲージメント構築において、大きなポテンシャルを秘めています。当社が2015年にリリースしたIP Messaging API (後にTwilio Programmable Chatと改称)は、信頼性の高いAPIとSDKを備えた、フル機能のクラウドホスト型チャットソリューションの先駆けでした。


    コーディングはクリエイティブな作業です。APIを利用すれば、数行のコードで顧客との快適なコミュニケーションを構築することができます。APIは創造性を解放する力があります。将来にわたり長い期間利用できるアプリケーション、つまり新たなチャネルや消費者のニーズの変化に対応できるアプリケーション …

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  • By Hagit Merhavi
    Building Twilio’s next-generation Conversations API for chat (and whatever comes next) Conversations-Blog-Header

    We know how valuable in-app and web chat can be in crafting powerful customer engagement. In fact, when we launched our IP Messaging API (which later became known as Twilio Programmable Chat) in 2015, we were among the first to offer developers a fully-featured cloud-hosted chat solution with reliable APIs and SDKs.

    Since then, we’ve seen tens of millions of monthly active chat users interacting on Twilio – building communities, solving customer issues, and connecting with one another around the world. When the world as we know it came to a standstill at the height of the pandemic, developers deployed chat and other messaging-based channels to help distributed teams respond to customer queries and stay connected. The power of chat is only continuing to grow, as we found in the 2021 State of Customer Engagement Report. More than any other channel, over a third of businesses surveyed said they …

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