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21726: Starter brand registrations and updates are temporarily disabled


ERROR: 21726

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MESSAGING
ERROR

Starter Brands can no longer be created or updated in Twilio Messaging. Twilio deprecated those operations, and this error appears when a request targets a Starter Brand instead of a supported brand type.

Possible causes

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  • You are trying to create or update a Starter Brand, and Twilio has disabled that operation in the Console and APIs.
  • The business should be registered as a Standard Brand or Low-Volume Standard Brand instead. Direct customers with a Tax ID use that registration path, and Twilio's brand-type guide recommends choosing the brand type based on messaging volume and throughput.
  • If you started with a Sole Proprietor Brand, your messaging needs or tax status may require a transition to a Standard or Low-Volume Standard Brand.
  • Go to Messaging > Regulatory Compliance > Onboarding and register a Standard Brand or Low-Volume Standard Brand instead of a Starter Brand.
  • If you are moving from a Sole Proprietor Brand, create a separate Customer Profile, Brand, and Campaign for the new Standard or Low-Volume Standard Brand.
  • If you still need help with an existing Starter Brand, contact Twilio Support.

Additional resources

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