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30455: Toll-Free phone number verification rejection - Disallowed: SHAFT - Hate


ERROR: 30455

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MESSAGING
ERROR

Twilio rejected your Toll-Free Verification request because the submission indicates a forbidden SHAFT category related to hate. Toll-Free verification review considers your business, use case, sample messages, web presence, opt-in flow, and related terms and privacy disclosures. As of January 31, 2024, messaging traffic from unverified Toll-Free numbers is blocked until the number is verified.

Possible causes

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  • Your submission describes a business or messaging program associated with hate speech, abusive communications, or communications connected to a hate group.
  • Your website, sample messages, opt-in flow, or supporting business information suggests a hate-related use case during the Toll-Free verification review.
  • Your messaging use case falls into a forbidden message category for SMS and MMS in the United States or Canada.
  • Stop using this Toll-Free number for any hate-related or otherwise forbidden messaging. If your use case falls into a forbidden category, it is not eligible for Toll-Free approval.
  • Review your verification submission and remove any business description, website content, sample message, or consent flow that could make the use case appear to support hate-related communications. Make sure your submission accurately reflects a compliant messaging program.
  • If you believe this rejection is incorrect and your business does not fit a forbidden category, contact Twilio Support and provide additional information that clearly explains your use case.
  • Do not resubmit the same request without correcting the underlying compliance issue. Rejections for content or Messaging Policy violations are ineligible for resubmission.

Additional resources

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