30464: Toll Free verification rejection - Disallowed: Cryptocurrency

Your toll-free verification submission was rejected because the business or messaging program in the submission appears to fall into a forbidden message category for U.S. and Canada SMS and MMS traffic. Twilio reviews the business, use case, sample messages, web presence, opt-in flow, and linked terms and privacy policy during toll-free verification. As of January 31, 2024, messages from unverified or pending toll-free numbers to the United States and Canada are blocked until the number is verified.

• The verification submission identified the business as being associated with cryptocurrency or another high-risk financial services use case.
• The business website, use case description, sample messages, or opt-in details suggested that the toll-free number would be used for cryptocurrency-related messaging.
• The submission did not clearly show that the messaging program fits an allowed business use case.
• The business primarily operates in a forbidden category for SMS and MMS messaging in the United States and Canada.

• Review the submission details and confirm whether the business or messaging program falls into a forbidden message category. If it does, do not use this toll-free number for that SMS or MMS use case.
• If the rejection is incorrect, contact Twilio Support with additional information that clearly explains your business, messaging use case, recipient opt-in flow, and sample messages.
• Update the business website, use case summary, opt-in description, and linked terms or privacy policy so they accurately reflect the messaging program you want to verify.
• If your business has multiple lines of business, make sure the submission clearly describes the allowed messaging use case instead of emphasizing cryptocurrency-related activity.
• Check the verification status in Console or through the Toll-Free Verification API before making changes so you can determine whether the submission is eligible for correction and resubmission.

• Toll-Free Verification Console Onboarding Guide
• Toll-Free Message Verification for US/Canada
• Forbidden Message Categories in the US and Canada