30473: Toll Free verification rejection - Cannot validate business website URL

This error means your Toll-Free Verification submission was rejected because the business website URL could not be validated. The businessWebsite value is required in the Toll-Free Verification request and must point to the website of the business or organization using the toll-free number. As of January 31, 2024, messages from unverified toll-free numbers to the US and Canada are blocked until the number is verified.

• The website does not load, is unavailable, or is not operational.
• The website requires a login, password, or other restricted access that prevents review.
• The submitted URL does not match the website the consumer is engaging with.
• The submitted URL is generic, unrelated, or a placeholder rather than the business website.

• Verify that the businessWebsite value is the correct public website for the business or organization using the toll-free number, then resubmit the verification request.
• Open the website in an incognito or private browser session and confirm that it loads without a login, password, or other restricted access.
• If the site is not live yet, wait until it is publicly available and fully operational before you resubmit.
• Replace any generic or unrelated URL with the actual site customers use to interact with your business.
• If part of your site must stay restricted, provide a public page that clearly identifies your business and makes the relevant information reviewable.

• Toll-Free Verification API onboarding
• Toll-free verification resource
• Toll-Free Message Verification for US/Canada