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30490: Toll Free verification rejection - Social platform must be established and active



ERROR: 30490

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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The social media platform provided as your business's web presence appears to be:

  • Newly created with minimal history
  • Inactive or rarely updated
  • Lacking sufficient content to establish business credibility
  • Missing business information or engagement
  • Submit a more established social media account that demonstrates business legitimacy

  • Ensure your social profile includes:

    • Regular posts and activity
    • Clear business information
    • Engagement that establishes legitimacy
  • Alternatively, provide a functional business website instead of a social media profile

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)