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30495: Toll Free verification rejection - Projected message volume exceeds use case limits



ERROR: 30495

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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The message volume requested in your submission appears disproportionately high for the stated use case or business size. This may be due to:

  • Requesting authorization for message volumes that don't align with your business scale
  • A use case that doesn't support the scale of messaging requested
  • Insufficient justification for high-volume messaging
  • Provide a detailed justification for the requested volume in the "Additional Information" field
  • Include information about your target audience size and messaging frequency
  • Explain how the requested volume aligns with your business needs and use case
  • Adjust your projected volume to better match your actual business requirements

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)