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30496: Toll Free verification rejection - Use case and use case summary inconsistent



ERROR: 30496

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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There is a mismatch between the selected use case and the use case summary in your submission. For example:

  • Use case is listed as "Account Alerts" but the summary describes marketing messages
  • Different types of messages are described in the various sections of your submission
  • The content contradicts the selected use case category
  • Review your submission to ensure the use case and use case summary align perfectly
  • Update either the use case selection or the summary to ensure consistency
  • Make sure all sections of your submission reflect the same messaging purpose
  • Avoid mixing different use cases in a single submission

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)