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30498: Toll Free verification rejection - Opt-in workflow must match submission details



ERROR: 30498

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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The opt-in workflow description in your submission doesn't match the actual opt-in example provided. For example:

  • Your description mentions a verbal opt-in, but you provided a web form example
  • The opt-in method described differs from what was demonstrated
  • Details in the description contradict what's shown in the provided example
  • Update either the opt-in workflow description or the provided example to ensure consistency
  • Make sure your description accurately reflects your actual opt-in process
  • Provide examples that match the exact opt-in method you've described
  • Ensure all aspects of your submission align with your actual business practices

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)