30505: Toll Free verification rejection - Opt-in must be optional, not required

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your opt-in process requires users to consent to receiving messages as a condition for completing unrelated actions such as:

• Creating an account
• Making a purchase
• Accessing services
• Completing registration

• Update your forms to ensure users can complete their primary action without being required to opt in to messaging
• Clearly indicate that messaging consent is optional and separate from the main service
• Use language that makes the optional nature of messaging clear (e.g., "Would you also like to receive...")
• Ensure users can decline messaging while still completing their primary action

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices