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30510: Toll Free verification rejection - Opt-in example must be complete and branded

Twilio Messaging DocumentationMessaging

Description

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The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible causes

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The opt-in example provided is insufficient for verification because it is:

  • Cropped or incomplete, not showing the full opt-in process
  • Missing branding that identifies the business collecting consent
  • Blurry or illegible, making text difficult to read
  • Missing context or surrounding page elements that provide clarity
  • Submit a complete opt-in example that includes all text, buttons, and branding
  • Ensure the business name or logo is clearly visible in the example
  • Provide high-quality, legible images or screenshots
  • Include enough context to understand the full opt-in experience
  • Make sure the example clearly shows how users provide consent

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)