30513: Toll Free verification rejection - Opt-in not sufficient: Language Unclear

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

The opt-in language in your submission is insufficient because:

• It lacks clear language requesting consent for messaging
• SMS or text messaging isn't explicitly mentioned
• Consent language is hidden in terms of service or privacy policy
• The language doesn't clearly indicate what the user is agreeing to receive

• Add explicit language to your opt-in form that clearly requests consent for SMS messaging
• Separate messaging consent from other agreements (privacy policy, terms of service)
• Use clear statements like "I agree to receive text messages from [Business Name]"
• Ensure consent language is prominently displayed, not hidden or in small print
• Describe the types of messages users will receive (e.g., promotions, account alerts)

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices