30516: Toll Free verification rejection - Double opt-in required for this use case

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your messaging use case requires a double opt-in process, but:

• Only a single opt-in was provided
• The double opt-in process was not documented
• The confirmation step was missing or incomplete

Double opt-in is required for certain use cases including shopping cart reminders.

• Implement a double opt-in process for your specific use case

• Ensure the process includes:

  1. Initial opt-in (web form, keyword, etc.)
  2. Confirmation message asking user to confirm subscription
  3. User's affirmative response to complete enrollment

• Document the complete double opt-in flow in your submission

• Provide example messages for both steps of the double opt-in process

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices