30517: Toll Free rejection: Shopping cart reminders must follow specific guidelines
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Twilio rejected your Toll-Free verification submission because the shopping cart reminder program details do not meet the requirements for this use case. Messaging traffic on this Toll-Free number is blocked until the number is verified. Twilio reviews the business sending messages, the stated use case, sample messages, web presence, opt-in flow, and the related privacy policy and terms.
- Your opt-in terms do not clearly state that the program includes shopping cart reminders.
- Your submission does not include a text-based double opt-in flow for shopping cart reminders.
- Your privacy policy does not explain how abandoned cart data is captured to trigger reminder messages.
- Your terms and conditions do not reflect the shopping cart reminder program described in the submission.
- Update your opt-in disclosure so it explicitly states that subscribers are agreeing to receive shopping cart reminder messages.
- Implement a double opt-in flow. Include a confirmation message that tells the user they are enrolling in a program that includes shopping cart reminders, then require an affirmative reply before enrollment is complete.
- Update your privacy policy to explain how abandoned cart data is captured and used, such as through cookies or plugins.
- Update your terms and conditions so they describe the shopping cart reminder program and match the flow you submitted for review.
- Send no more than one reminder for each unique abandoned cart within 48 hours.
- Do not use shopping cart reminder messages to complete a transaction or collect payment by text.