30519: Toll Free verification rejection - Privacy policy required for personal data collection

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your business collects personal data but:

• No privacy policy was provided in your submission
• The privacy policy URL was invalid or inaccessible
• The policy does not explain how personal data is handled
• Required privacy disclosures are missing

• Create and publish a comprehensive privacy policy on your website

• Ensure your privacy policy includes:

  • How personal data is collected, stored, and used
  • Data protection measures and sharing policies
  • Compliance with applicable privacy regulations
  • Information specific to messaging practices

• Submit a valid, accessible URL to your privacy policy

• Make sure the policy is publicly viewable without login requirements

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices