30522: Toll Free verification rejection - SMS terms must be accessible and compliant

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your SMS Terms and Conditions:

• URL is not accessible or returns an error
• Content is missing required program details
• Document is incomplete or lacks messaging-specific terms
• SMS program details are not clearly outlined

• Provide an accessible Terms and Conditions URL

• Ensure your Terms include all required messaging program details:

  • Program name
  • Product description
  • Customer care contact information
  • Opt-out instructions
  • "Message and data rates may apply" pricing disclosure
  • Message frequency disclosure (for recurring programs)

• Make your Terms publicly accessible without login requirements

• Create a specific section for SMS/messaging if not already present

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices