30525: Toll Free verification rejection - Public URL shorteners not allowed

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Your sample message content includes URLs from public URL shortening services such as:

• bit.ly
• goo.gl
• t.co
• tinyurl.com
• Other generic URL shorteners

These services obscure the destination and don't reflect your brand identity.

• Replace public URL shorteners with branded, custom domain URLs
• Set up your own URL shortening service with a custom domain
• Use Twilio's Link Shortening feature to programmatically shorten links using your own branded domain
• Update your sample message with the full, branded URL or a properly branded shortened URL
• Ensure all URLs in your messaging clearly identify your business

Why was my Toll Free Verification Rejected?

Required information for Toll-free verification

Toll-Free best practices