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30529: Toll Free verification rejection - Disallowed: Alcohol promotions without age verification



ERROR: 30529

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PROGRAMMABLE MESSAGING
ERROR

The Toll-Free phone number verification submission has been reviewed and it was rejected. Messaging traffic on this Toll-Free number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

Possible Causes

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Your business involves alcohol, but:

  • No robust age verification process is in place
  • Age verification is insufficient (e.g., simply asking users to click "Yes")
  • The 21+ age gate is missing or inadequate
  • Alcohol content is accessible without proper age verification
  • Implement a robust 21+ age gate in your opt-in process

  • Use proper age verification methods such as:

    • Requiring users to enter their complete date of birth (MM/DD/YYYY)
    • Using a third-party age verification service
  • Ensure verification requires more than just a simple "Yes" confirmation

  • Include evidence of your updated age verification process when resubmitting

  • Note that for Canadian destinations, additional restrictions apply to alcohol messaging

Why was my Toll Free Verification Rejected?(link takes you to an external page)

Required information for Toll-free verification(link takes you to an external page)

Toll-Free best practices(link takes you to an external page)