30531: Toll Free verification rejection - HELP keyword response must meet requirements

The Toll-Free phone number verification submission has been reviewed and rejected. Messaging traffic on this Toll-Free number is blocked until it is verified. Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process evaluates the business sending messaging, the use case, sample content, web presence, opt-in/consent collected, and associated website terms and privacy policies.

• HELP keyword response is missing customer contact details such as a phone number, email, or website.
• HELP keyword response is missing the business or brand name.
• HELP keyword response contains incomplete or unclear support information.
• HELP keyword respond's formatting or content is non-compliant.

• Update the HELP keyword response to include your business or brand name and customer contact details such as phone, email, or website.
• Ensure the HELP response provides clear instructions for getting assistance.
• Resubmit the Toll-Free verification request after updating the HELP response to meet requirements.

• Why was my Toll Free Verification Rejected?
• Required information for Toll-free verification
• Toll-Free best practices