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30531: Toll-Free verification rejection - HELP keyword response must meet requirements


ERROR: 30531

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MESSAGING
ERROR

This error means your Toll-Free verification submission was rejected because the HELP keyword response in the submission doesn't meet requirements. Messaging traffic on the Toll-Free number is blocked until the number is verified.

Possible causes

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  • The HELP keyword response doesn't include customer contact details such as a phone number, email address, or website.
  • The HELP keyword response doesn't include your business or brand name.
  • The HELP keyword response doesn't provide clear support information.
  • The HELP keyword response uses formatting or content that doesn't meet requirements.
  • Update your submitted HELP keyword response to include your business or brand name and at least one customer contact method, such as a phone number, email address, or website.
  • Make sure the HELP response tells users how to get assistance.
  • Resubmit the Toll-Free verification request after you correct the HELP response.

Additional resources

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