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30911: Campaign rejected: same template text detected across multiple fields. Each field must contain unique, field-specific content


ERROR: 30911

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MESSAGING, PHONE NUMBERS
ERROR

Your A2P 10DLC campaign was rejected because the same text or template was reused across multiple registration fields. Each field in the campaign registration form serves a distinct purpose, and reviewers expect unique, field-specific content. Copying the same text into multiple fields suggests the submission wasn't carefully completed and prevents reviewers from properly evaluating the campaign.

Possible causes

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  • Copy-pasted content: The same text was pasted into multiple fields such as use case description, sample messages, and message flow.
  • Generic template reuse: A boilerplate template was used without customizing the content for each field.
  • Identical sample messages: All sample message fields contain the same message text instead of showing a variety of messages your campaign will send.