30912: Campaign rejected: personal or peer-to-peer (P2P) use case detected. A2P 10DLC is for application-to-person messaging only

Your A2P 10DLC campaign was rejected because the described use case appears to be personal or peer-to-peer (P2P) messaging rather than application-to-person (A2P) messaging. A2P 10DLC campaigns are designed for businesses sending messages to customers through an application, not for individual or personal communications between people.

• Personal messaging use case: The campaign description indicates messages will be sent for personal or individual communication rather than business purposes.
• P2P messaging pattern: The described message flow resembles person-to-person conversation rather than automated or application-driven messaging.
• No clear business purpose: The campaign registration doesn't describe a clear business use case or application that generates the messages.

• Clarify your business use case: Resubmit with a clear description of how your application or business system generates and sends messages to customers.
• Describe the application component: Explain what software, platform, or system triggers the messages. A2P messaging requires an application layer between the business and the message recipient.
• Use an appropriate messaging product: If your use case is genuinely personal or P2P, consider using a different Twilio messaging product that supports conversational messaging.
• Review A2P 10DLC guidelines: Visit the A2P 10DLC Campaign Registration Guide to understand eligible use cases.
• Contact support: If you believe this rejection is incorrect, contact support.