30913: Campaign rejected: marketing consent must be collected separately from informational consent

Your A2P 10DLC campaign was rejected because your opt-in process combines marketing consent with informational or transactional consent. Under TCPA (Telephone Consumer Protection Act) guidelines, consumers must be given a clear and separate choice to opt in to marketing or promotional messages. Bundling marketing consent with other types of messaging consent doesn't provide consumers adequate control over the types of messages they receive.

• Combined consent checkbox: A single opt-in checkbox or agreement covers both marketing/promotional messages and informational/transactional messages.
• Broad consent language: The opt-in language is too broad, grouping all message types under one consent without distinguishing marketing from non-marketing content.
• Missing marketing-specific opt-in: The campaign includes a marketing use case but the opt-in process does not include a separate, explicit consent for marketing messages.

• Separate marketing consent: Implement a distinct opt-in mechanism specifically for marketing or promotional messages, separate from informational or transactional messaging consent.
• Review TCPA compliance: Visit the Campaign Registration Best Practices for guidance on compliant opt-in processes.
• Contact support: If you believe this rejection is incorrect, contact support.