30915: Sole Proprietor classification is invalid - business is a registered legal entity
This error occurs when a registration is submitted under a Sole Proprietor classification, but on review the business information provided indicates the business does not align with a sole proprietorship — typically because it is a registered legal entity (for example an LLC, corporation, or other incorporated business). This applies to both A2P 10DLC campaign registration and Toll-Free Verification.
Sole Proprietor registration is only for businesses in the United States or Canada that do not have an EIN, Canadian Business Number (BN), or other tax ID. If the business is a registered legal entity or has a tax ID, register it as a Standard or Low-Volume Standard Brand (A2P 10DLC) or submit it as the correct business type (Toll-Free Verification) instead. For A2P 10DLC sole proprietor registrations, first_name, last_name, and email must belong to the proprietor.
This rejection is eligible for resubmission. Correct the business classification or the submitted information, and resubmit.
- The legal business name (for A2P 10DLC, the
brand_name) includes a corporate or registered entity identifier such as LLC, Inc., or Corp. instead of the sole proprietor's individual identity. - The business website or public records indicate that the business is a registered corporation or legal entity rather than a sole proprietorship.
- Tax documents, business registration documents, or the public business footprint reflect a legal structure that does not match the declared Sole Proprietor business type.
- The business has an EIN or Canadian Business Number and should be registered as a Standard or Low-Volume Standard Brand instead of a Sole Proprietor Brand.
- The submission mixes sole proprietor details with business entity details, creating a mismatch between the business name, the individual proprietor's identity, and the business type selected during onboarding. For A2P 10DLC, this appears as a mismatch between
brand_name,first_name,last_name, and the business type selected during onboarding.
If the business is a registered legal entity, correct the business type and provide documentation that matches the legal entity. If it is a true sole proprietor, resubmit with the proprietor's individual identity and remove any corporate or registered entity name. Follow the program-specific guidance below.
- If the business is an LLC, corporation, partnership, or any other entity with a tax ID (EIN or Canadian Business Number), register it as a Standard or Low-Volume Standard Brand instead of using the Sole Proprietor flow.
- If you are a true sole proprietor, resubmit the registration with the proprietor's first and last name, and make sure
first_name,last_name, andemailreflect that same individual. - Provide valid business registration documentation that matches the legal business entity.
- Review the business information in your Trust Hub profile and A2P 10DLC registration before resubmitting, and use accurate, consistent details that match the brand you are sending messages for.
- Select the correct business type for the submission instead of Sole Proprietor if the business is a registered legal entity.
- Provide business registration documentation and a website that match the declared business entity.
- Make sure the business name and supporting information are consistent across the submission before resubmitting for verification.