30916: Campaign rejected: Use case mismatch between lead generation and lead nurture

This error occurs when your A2P 10DLC campaign submission does not describe a single, consistent use case. The selected campaign use case, the description, and the message_samples must match. If the campaign is registered as Lead Generation but the submission describes Lead Nurture activity, or the reverse, the campaign can be rejected.

• The selected us_app_to_person_usecase is Lead Generation, but the description or message_samples describe follow-up or ongoing messaging that does not match that use case.
• The selected us_app_to_person_usecase is Lead Nurture, but the description or message_samples describe initial outreach or another use case.
• The description does not clearly explain who is sending the messages, who will receive them, and why the messages are being sent.
• The message_samples are unclear or do not reflect the actual traffic you plan to send.
• The submission mixes more than one messaging objective into a single campaign.

• Select the use case that best represents the actual traffic for the campaign.
• Rewrite the description so it clearly identifies the sender, the recipients, and the purpose of the messages.
• Update the message_samples so they match the selected use case and reflect the real messages you plan to send.
• Include your business name in at least one sample message.
• Use brackets for templated fields in sample messages when applicable.
• If you send more than one distinct type of traffic, register separate campaigns so each campaign has one clear use case.
• If the campaign is already in a FAILED state, edit and resubmit it in Console. If needed, delete the failed campaign and create a new one with the correct use case.

• A2P 10DLC overview
• Gather the required business information for A2P 10DLC
• Troubleshoot and rectify A2P 10DLC campaigns