30920: Campaign rejected: Website is only a form; insufficient business context

Your A2P 10DLC campaign registration was rejected because the website URL in your submission does not provide enough public business context for review. When you use a website in campaign registration, submit a real, functional business website and provide a verifiable opt-in flow with publicly accessible privacy policy and terms information when required.

• The submitted URL points to a landing page or standalone form and does not clearly identify the business behind the campaign.
• The page does not provide enough information to validate the brand and messaging program in the registration.
• If you use the website for opt-in, the opt-in flow or required disclosures are missing or not publicly accessible.

• Submit your main business website instead of a campaign-specific landing page or lead capture form.
• Add clear business information that identifies the brand behind the campaign and explains how end users consent to receive messages.
• If the website is used for opt-in, make sure the opt-in flow is publicly accessible and include links to your privacy policy and terms of service.
• If the relevant pages are behind a login or are not yet public, provide a publicly accessible URL with hosted screenshots of the opt-in flow and required disclosures.
• Make sure your campaign description and sample messages match the business and use case shown on the website.

Run through this list before submitting or resubmitting your campaign:

• message_flow names every opt-in method used for this campaign (website, keyword, paper form, verbal, QR code, or other mechanism).
• message_flow includes a link to your privacy policy and a link to your terms and conditions.
• Your privacy policy states that mobile numbers are not shared with third parties, includes message frequency, and includes a "message and data rates may apply" disclosure.
• If opt-in happens on a website, the URL is publicly accessible. If it is not public, you have provided a URL with hosted screenshots of the full consent flow.
• If end users opt in by texting a keyword, opt_in_keywords and opt_in_message are populated. The opt_in_message includes the brand name, confirmation of enrollment, message frequency, and opt-out instructions.
• If the campaign uses multiple opt-in paths, all paths are described in the same message_flow field.
• Sample messages match the declared use case, identify the brand by name, and include opt-out language.
• The submitted URL is your main business website, not a standalone form or landing page.
• The website clearly identifies the brand behind the campaign and explains how end users consent to receive messages.

• A2P 10DLC registration application quickstart
• A2P 10DLC - Gather the required business information
• A2P 10DLC Campaign Approval Best Practices