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30921: Campaign rejected: Website requires authentication and cannot be reviewed


ERROR: 30921

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MESSAGING, PHONE NUMBERS
ERROR

Your A2P 10DLC campaign registration was rejected because the website URL you submitted requires a login or other authentication to review. Reviewers must be able to access and verify your business website and consent flow without credentials. If your opt-in mechanism or other required details are not publicly accessible at the website URL you provide, submit a publicly accessible URL that hosts screenshots of the relevant pages.

Possible causes

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  • The website URL points to a page that requires a username, password, single sign-on, or another authentication step before reviewers can view the content.
  • The URL points to an internal tool, staging site, admin portal, or development environment that is not publicly accessible. Twilio requires a verifiable, publicly accessible opt-in method for campaign review.
  • The website does not expose the business details, opt-in flow, or required disclosures in a way reviewers can verify.
  • Submit a publicly accessible website URL that reviewers can open without signing in.
  • If your opt-in flow or required information is behind a login or not yet live, provide a publicly accessible URL with hosted screenshots of the relevant pages in your Message Flow or Call to Action details.
  • If you use a development website that is not live, provide a publicly accessible video or other publicly accessible proof that shows the opt-in process.
  • Make sure the submission clearly shows how end users consent to receive messages and includes any required public links, such as your privacy policy and terms of service when the website is used for opt-in.
  • If your primary product experience is gated, create a public page that explains your business and messaging program so reviewers can verify the campaign. If the actual opt-in flow remains gated, add publicly accessible screenshots of that flow.

Additional resources

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