30923: Campaign registration rejected: Consent to receive messages must not be a required condition for using the service.

Your A2P 10DLC campaign registration was rejected because your opt-in process requires consumers to consent to receiving messages as a mandatory condition for using your service or completing a transaction. Under TCPA (Telephone Consumer Protection Act) regulations and carrier guidelines, consent to receive non-essential marketing or informational messages must be freely given and can't be bundled as a required condition of service.

• Mandatory messaging consent: Your sign-up or checkout flow requires users to agree to receive SMS/MMS messages to proceed, with no option to decline.
• Consent bundled with terms of service: The agreement to receive messages is combined with the general terms of service in a way that users cannot accept one without the other.
• No opt-out of messaging at sign-up: Users cannot complete registration or purchase without also opting into messaging.
• Pre-checked required consent box: A messaging consent checkbox is pre-selected and cannot be unchecked while still completing the intended action.

• Make messaging consent optional: Ensure that consumers can use your service, complete purchases, or sign up for accounts without being required to opt in to messaging.
• Separate messaging consent from terms of service: Use a distinct, separate checkbox or opt-in mechanism for messaging consent that is independent from your general terms of service agreement.
• Use an unchecked checkbox: If using a checkbox for messaging consent, ensure it is unchecked by default and clearly labeled as optional.
• Review TCPA compliance: Ensure your opt-in process complies with TCPA requirements for prior express consent. See the CTIA Messaging Principles and Best Practices for guidance.
• Contact support: If you believe this rejection is incorrect, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices