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30924: Campaign rejected: Missing or non-compliant consent agreement language in opt-in flow


ERROR: 30924

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MESSAGING, PHONE NUMBERS
ERROR

Your A2P 10DLC campaign was rejected because the opt-in flow you provided doesn't contain compliant consent agreement language. Carriers require that consumers are clearly informed about what types of messages they will receive, the frequency of messages, and how to opt out before they provide consent. Your submitted opt-in evidence is either missing this language entirely or the language present does not meet TCPA and CTIA compliance requirements.

Possible causes

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  • Missing consent disclosure: The opt-in flow does not include language informing the consumer about the nature of the messages they will receive.
  • No frequency disclosure: The opt-in does not state the expected message frequency (for example, "Up to 5 messages per month").
  • Missing opt-out instructions: The consent language does not include instructions on how to stop receiving messages (for example, "Reply STOP to unsubscribe").
  • No "message and data rates may apply" disclosure: The opt-in is missing the standard rate disclosure language.

Pre-submission checklist

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Run through this list before submitting or resubmitting your campaign:

  • The opt-in flow includes a clear statement of what types of messages the consumer will receive.
  • Message frequency is disclosed (for example, "Message frequency varies" or "Up to 5 messages per month").
  • The disclosure includes "Message and data rates may apply."
  • Opt-out instructions are present (for example, "Reply STOP to unsubscribe").
  • If opt-in happens on a website, the consent language appears at or immediately adjacent to the consent control (checkbox, button) — not buried in a linked document.
  • If opt-in happens via keyword, the opt_in_message auto-reply includes all four required disclosures: message type, frequency, rates, and opt-out instructions.
  • You have provided a public URL or hosted screenshot showing the complete consent language as it appears to the consumer.

Frequency or rates disclosure missing

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(warning)

Warning

The following consent language would be rejected:

By checking this box you agree to receive text messages from Acme Co. Reply STOP to cancel.

Has opt-out instructions but is missing message frequency and the "message and data rates may apply" disclosure.

(information)

Info

The following consent language would pass review:

By checking this box you agree to receive recurring text messages from Acme Co. Message frequency varies. Message and data rates may apply. Reply STOP to cancel.

Passes because it includes all four required elements: message type (recurring text messages), frequency, rates, and opt-out.

Edit the rejected campaign rather than deleting and recreating it. A vetting fee is assessed only once per campaign, so resubmitting the same campaign avoids a new fee.

  • Console: go to Messaging > Regulatory Compliance > Campaigns, click the failed campaign, then click Edit Campaign to correct the fields and resubmit.
  • API: update the campaign resource with corrected field values. See Troubleshooting and rectifying A2P Campaigns for detailed instructions.

Additional resources

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