30925: Campaign rejected: Opt-in must be unchecked by default; active consent required

Your A2P 10DLC campaign was rejected because the opt-in flow you provided does not show clear, affirmative consent for messaging. For website-based opt-in, the consumer must actively choose to receive messages. A checkbox or similar consent control cannot be pre-selected by default.

• Your web form does not include a separate consent control for the consumer to actively opt in to messaging.
• The messaging consent checkbox or toggle is pre-selected, so the consumer is opted in by default.
• Your form only captures acceptance of general Terms of Service or Privacy Policy and does not capture separate consent to receive messages.
• Your submission does not provide enough publicly accessible evidence of the opt-in flow, such as a live page or hosted screenshots.

• Add a separate checkbox or similar control for messaging consent. Leave it unchecked by default and require the consumer to actively select it.
• Keep messaging consent separate from acceptance of general Terms of Service or Privacy Policy.
• If you collect opt-in on a website, include the website URL in your campaign message_flow and make sure the site includes publicly accessible Terms of Service and Privacy Policy links.
• Make sure your privacy policy includes the required messaging disclosures, including non-sharing of mobile numbers, message frequency, and a "message and data rates may apply" disclosure.
• If the opt-in flow is behind a login or is not yet public, host screenshots of the form and consent language on a publicly accessible URL and submit that evidence when you resubmit the campaign.

Run through this list before submitting or resubmitting your campaign:

• The messaging consent checkbox or toggle is unchecked by default — the consumer must actively select it.
• Messaging consent is captured by a separate control, not bundled with general Terms of Service or Privacy Policy acceptance.
• The consent control label or adjacent text includes: message type, frequency, "message and data rates may apply," and opt-out instructions.
• If the opt-in flow is behind a login or not yet public, you have hosted screenshots showing the unchecked default state and the consent language on a publicly accessible URL.
• The message_flow references the URL where reviewers can verify the consent control.

Edit the rejected campaign rather than deleting and recreating it. A vetting fee is assessed only once per campaign, so resubmitting the same campaign avoids a new fee.

• Console: go to Messaging > Regulatory Compliance > Campaigns, click the failed campaign, then click Edit Campaign to correct the fields and resubmit.
• API: update the campaign resource with corrected field values. See Troubleshooting and rectifying A2P Campaigns for detailed instructions.

• A2P 10DLC - Gather the Required Business Information
• message_flow field reference
• Troubleshooting and rectifying A2P Campaigns