30925: Campaign rejected: Opt-in checkbox is missing or pre-selected, consent must be actively given
MESSAGING, PHONE NUMBERS
ERROR
Your A2P 10DLC campaign was rejected because the opt-in mechanism you provided either doesn't include a checkbox for the consumer to actively grant consent, or the checkbox is pre-selected (pre-checked) by default. TCPA regulations and carrier policies require that consumers take an affirmative action to opt in to receiving messages. A pre-selected checkbox does not constitute valid express consent.
- No checkbox present: The opt-in form or flow does not include a checkbox or equivalent mechanism for the consumer to actively grant messaging consent.
- Pre-selected checkbox: The consent checkbox is checked by default, which does not meet the requirement for affirmative consumer action.
- Checkbox is for general terms only: The form has a checkbox for Terms of Service or Privacy Policy acceptance, but no separate checkbox specifically for SMS/messaging consent.
- Consent bundled into submit button: Messaging consent is implied through form submission rather than an explicit, separate opt-in action.
- Add an unchecked checkbox specifically for SMS/messaging consent that the consumer must actively select before submitting.
- Ensure the checkbox is unchecked by default so the consumer must take affirmative action to opt in.
- Separate messaging consent from other terms: Do not bundle SMS opt-in with general Terms of Service or Privacy Policy acceptance.
- Provide updated screenshots showing the unchecked checkbox in your opt-in flow when resubmitting the campaign.
- Consult the registration guide: A2P 10DLC Campaign Registration Best Practices
- Contact support if you believe this rejection is incorrect: Twilio Support.