30925: Campaign rejected: Opt-in must be unchecked by default; active consent required
MESSAGING, PHONE NUMBERS
ERROR
Your A2P 10DLC campaign was rejected because the opt-in flow you provided does not show clear, affirmative consent for messaging. For website-based opt-in, the consumer must actively choose to receive messages. A checkbox or similar consent control cannot be pre-selected by default.
- Your web form does not include a separate consent control for the consumer to actively opt in to messaging.
- The messaging consent checkbox or toggle is pre-selected, so the consumer is opted in by default.
- Your form only captures acceptance of general Terms of Service or Privacy Policy and does not capture separate consent to receive messages.
- Your submission does not provide enough publicly accessible evidence of the opt-in flow, such as a live page or hosted screenshots.
- Add a separate checkbox or similar control for messaging consent. Leave it unchecked by default and require the consumer to actively select it.
- Keep messaging consent separate from acceptance of general Terms of Service or Privacy Policy.
- If you collect opt-in on a website, include the website URL in your campaign
message_flowand make sure the site includes publicly accessible Terms of Service and Privacy Policy links. - Make sure your privacy policy includes the required messaging disclosures, including non-sharing of mobile numbers, message frequency, and a "message and data rates may apply" disclosure.
- If the opt-in flow is behind a login or is not yet public, host screenshots of the form and consent language on a publicly accessible URL and submit that evidence when you resubmit the campaign.