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30925: Campaign rejected: Opt-in must be unchecked by default; active consent required


ERROR: 30925

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MESSAGING, PHONE NUMBERS
ERROR

Your A2P 10DLC campaign was rejected because the opt-in flow you provided does not show clear, affirmative consent for messaging. For website-based opt-in, the consumer must actively choose to receive messages. A checkbox or similar consent control cannot be pre-selected by default.

Possible causes

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  • Your web form does not include a separate consent control for the consumer to actively opt in to messaging.
  • The messaging consent checkbox or toggle is pre-selected, so the consumer is opted in by default.
  • Your form only captures acceptance of general Terms of Service or Privacy Policy and does not capture separate consent to receive messages.
  • Your submission does not provide enough publicly accessible evidence of the opt-in flow, such as a live page or hosted screenshots.
  • Add a separate checkbox or similar control for messaging consent. Leave it unchecked by default and require the consumer to actively select it.
  • Keep messaging consent separate from acceptance of general Terms of Service or Privacy Policy.
  • If you collect opt-in on a website, include the website URL in your campaign message_flow and make sure the site includes publicly accessible Terms of Service and Privacy Policy links.
  • Make sure your privacy policy includes the required messaging disclosures, including non-sharing of mobile numbers, message frequency, and a "message and data rates may apply" disclosure.
  • If the opt-in flow is behind a login or is not yet public, host screenshots of the form and consent language on a publicly accessible URL and submit that evidence when you resubmit the campaign.

Additional resources

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