30928: Campaign rejected: Social influencer or public figure communications are not permitted as a campaign use case

Your A2P 10DLC campaign was rejected because the declared use case involves communications solely for a social media influencer or public figure. A2P 10DLC campaigns are intended for business-to-consumer (B2C) messaging by registered businesses. Campaigns whose sole purpose is enabling a social media influencer or public figure to communicate with followers don't qualify as a valid A2P business use case under current carrier policies.

• Use case describes influencer outreach: The campaign description indicates that the primary purpose is for a social media influencer or public figure to send messages to their audience or followers.
• No underlying business entity: The campaign is registered under a personal brand or individual personality rather than a business entity with a legitimate B2C messaging use case.
• Sample messages indicate fan communications: The sample messages provided describe content typical of influencer-to-follower communications (for example, promotional shoutouts, personal updates) rather than standard business messaging.

• Register as a business entity if the influencer or public figure operates a legitimate business (for example, an e-commerce store, subscription service, or event business) and reframe the campaign around that business use case.
• Select an appropriate use case that reflects the actual business purpose of the messaging, such as marketing, customer care, or account notifications, rather than describing it as influencer communications.
• Provide business context in the campaign description that demonstrates a legitimate B2C relationship beyond influencer-follower interactions.
• Contact support if you have questions about eligible use cases: Twilio Support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices