30928: Campaign rejected: Social influencer/public figure use case not permitted

Your A2P 10DLC campaign was rejected because the registered campaign use case is for social influencer or public figure communications. Register A2P 10DLC campaigns for business-to-consumer messaging by a registered business. A campaign whose sole purpose is letting a social influencer or public figure message followers does not qualify for this use case.

• The campaign description says the sender is a social influencer or public figure and the recipients are followers, fans, or subscribers.
• The registered brand is presented as a personal brand or individual identity instead of a business with a valid consumer messaging use case.
• The sample messages describe follower communications such as personal updates, shoutouts, or fan outreach instead of business messaging tied to a registered business.

• If the sender operates a legitimate business, register that business and submit a campaign that reflects the business use case, such as customer care, account notifications, or marketing.
• Update the campaign description, sample messages, and consent details so they clearly identify the business, the recipients, and why the messages are being sent.
• If the campaign use case itself needs to change, delete the rejected campaign and create a new campaign with the correct use case.
• If the messaging remains influencer or public figure outreach, use another eligible Twilio product or channel for that communication pattern instead of A2P 10DLC.

• Programmable Messaging and A2P 10DLC
• Troubleshooting A2P 10DLC Registrations
• A2P 10DLC Campaign Approval Best Practices