30929: Campaign rejected: Emergency alert notifications are not permitted as a campaign use case

Your A2P 10DLC campaign was rejected because the declared use case involves sending emergency alert notifications. Emergency alert messaging (for example, AMBER alerts, weather emergencies, public safety warnings) is governed by dedicated systems such as the Wireless Emergency Alerts (WEA) program and isn't permitted through standard A2P 10DLC campaigns. Carriers restrict this use case to authorized government agencies and emergency management organizations using approved alerting infrastructure.

• Use case describes emergency alerts: The campaign description indicates the purpose is to send emergency or public safety alert notifications.
• Sample messages contain emergency language: The sample messages include terms like "emergency alert," "severe weather warning," "evacuation notice," or similar emergency notification language.
• Confusion with urgent notifications: The campaign may involve time-sensitive business notifications (for example, security alerts, fraud alerts) but was described using emergency alert terminology.

• Use the appropriate alerting system: If you are a government agency or authorized organization that needs to send emergency alerts, use the Wireless Emergency Alerts (WEA) system or other approved emergency notification channels.
• Reframe non-emergency use cases: If your messages are time-sensitive business notifications (such as account security alerts, fraud detection, or service outage notifications) rather than true emergency alerts, resubmit the campaign with a description and use case that accurately reflects the business nature of the messaging.
• Select the correct use case category that matches your actual messaging purpose, such as "Security Alerts" or "Account Notifications," and avoid emergency alert language.
• Contact support if you have questions about eligible use cases: Twilio Support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices