30931: Campaign rejected: Opt-in process must allow consumers to decline

Your A2P 10DLC campaign registration was rejected because the opt-in workflow does not let end users decline SMS consent and still complete the primary action. Consent must be explicit and voluntary. If you collect opt-in on a website or in an app, the messaging consent flow must be clearly described, verifiable, and separate from required actions such as creating an account, completing a purchase, or accepting required policies.

• The consumer must agree to receive SMS messages to complete a purchase, registration, signup, or another required step.
• The web or app form does not provide a real way to decline messaging and still continue.
• A checkbox or similar control is preselected, locked, or cannot be cleared by the consumer.
• SMS consent is bundled with required acceptance of Terms of Service, a privacy policy, or another mandatory agreement.
• A single button or action grants both messaging consent and other required permissions with no separate consent choice.
• The submitted message_flow, website URL, or screenshots do not clearly show that messaging consent is optional.

• Make SMS consent optional so the consumer can complete the main action without joining the messaging campaign.
• Use a separate consent step for messaging. If you use a checkbox, leave it unchecked by default.
• Separate SMS consent from required Terms of Service, privacy policy acceptance, and any other mandatory permissions.
• If you collect opt-in on a website, provide a verifiable public URL or hosted screenshots that clearly show the opt-in language and the ability to decline.
• Update the opt-in language anywhere you collect phone numbers so it clearly states that the user is agreeing to receive text messages from your business.
• For web opt-in, include the required disclosures and make sure your site includes a compliant privacy policy and terms of service.
• If your campaign supports keyword-based opt-in, provide the opt_in_keywords and a compliant opt_in_message.
• After you update the consent flow, resubmit the campaign with revised evidence that shows users can decline messaging and still proceed.

• Programmable Messaging and A2P 10DLC
• A2P 10DLC registration application quickstart
• A2P 10DLC Campaign Approval Best Practices