30941: Campaign rejected: Prescription drug or controlled substance content detected

Your A2P 10DLC campaign was rejected because it contains content related to prescription drug marketing or controlled substances. Carrier policies and CTIA guidelines prohibit A2P messaging campaigns that promote, advertise, or facilitate the sale or distribution of prescription medications or controlled substances. This includes direct-to-consumer pharmaceutical marketing, online pharmacy promotions, and messaging related to controlled substance availability.

• Prescription drug advertising: The campaign promotes or advertises specific prescription medications directly to consumers via SMS/MMS.
• Online pharmacy promotion: The campaign is associated with an online pharmacy or mail-order prescription service that markets medications through messaging.
• Controlled substance references: The campaign content references the availability, pricing, or distribution of controlled substances as classified by the DEA.

• The rejected campaign is not eligible for resubmission. A2P 10DLC campaigns involving prescription drug marketing or controlled substance content are prohibited under carrier guidelines.
• Note that transactional messages such as prescription refill reminders from a licensed pharmacy to existing patients may be permissible under a different campaign use case. Consult Twilio documentation for guidance on compliant healthcare messaging.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices