30951: Campaign rejected: Third-party lead generation or MLM content detected

Your A2P 10DLC campaign was rejected because it contains third-party lead generation or multi-level marketing (MLM) content. Carrier policies prohibit A2P messaging campaigns that involve generating leads for third-party businesses or promoting MLM/network marketing opportunities via SMS/MMS. These use cases are prohibited due to consent chain issues, high complaint rates, and the deceptive nature frequently associated with these messaging patterns.

• Third-party lead generation: The campaign collects consumer information (phone numbers, personal details) to sell or distribute to other businesses as sales leads.
• MLM or network marketing recruitment: The campaign promotes multi-level marketing, network marketing, or direct sales recruitment opportunities via messaging.
• Affiliate lead capture: The campaign operates as an affiliate or intermediary, capturing consumer interest for products or services offered by unrelated third parties.
• Shared or resold consent: The campaign uses consumer consent obtained for one purpose to send messages on behalf of different, unrelated businesses.

• The rejected campaign is not eligible for resubmission. A2P 10DLC campaigns involving third-party lead generation or MLM content are prohibited under carrier guidelines.
• Ensure that messaging consent is specific to your brand and use case. Consent obtained for one business cannot be transferred to or shared with another entity.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices