30953: Campaign rejected: sex or adult content violation detected

Your A2P 10DLC campaign was rejected because it contains sex or adult content that violates CTIA SHAFT guidelines. The Cellular Telecommunications Industry Association (CTIA) prohibits sexual, pornographic, or adult-oriented content in A2P messaging campaigns. This restriction applies to campaign descriptions, sample messages, website content, and any linked URLs.

• Explicit or suggestive content in campaign fields: Campaign description, sample messages, or use case details contain sexually explicit, suggestive, or adult-oriented language.
• Adult content on linked website or landing page: The website URL provided in the campaign registration hosts or links to pornographic, escort, dating, or adult entertainment content.
• Promotion of adult products or services: The campaign promotes adult products, services, or content that falls under the CTIA sex/adult content prohibition.

• The rejected campaign is not eligible for resubmission. Sex and adult content is a prohibited content category under CTIA SHAFT guidelines and cannot be sent via A2P 10DLC messaging.
• Review the CTIA Messaging Principles and Best Practices for full details on prohibited content categories.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices