30955: Campaign rejected: alcohol promotion content detected

Your A2P 10DLC campaign was rejected because it contains alcohol promotion content that violates CTIA SHAFT guidelines. The CTIA restricts alcohol-related messaging campaigns unless strict compliance requirements are met, including robust age-gating mechanisms and adherence to applicable federal and state regulations. Campaigns that promote alcohol sales, consumption, or marketing without meeting these requirements are prohibited.

• Direct alcohol promotion without compliance: The campaign promotes alcohol sales, deals, or consumption without demonstrating compliance with CTIA age-gating and regulatory requirements.
• Missing or insufficient age verification: The campaign's linked website or opt-in flow does not include a compliant age verification mechanism to confirm recipients are of legal drinking age.
• Non-compliant marketing content: Campaign sample messages or descriptions contain alcohol marketing that does not meet industry self-regulatory standards.

• The rejected campaign is not eligible for resubmission. Alcohol content is a restricted category under CTIA SHAFT guidelines and requires strict compliance measures that were not met.
• If you are a legitimate alcohol brand or retailer, ensure your website implements robust 21+ age-gate verification and that your campaign registration clearly demonstrates compliance before registering a new campaign.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices