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30956: Campaign rejected: alcohol content without required age verification detected


ERROR: 30956

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MESSAGING, PHONE NUMBERS
ERROR

Your A2P 10DLC campaign was rejected because it contains alcohol-related content without the required age verification mechanisms. CTIA SHAFT guidelines require that any alcohol-related messaging campaign implement robust 21+ age-gate verification on all linked websites and opt-in flows. Without verified age-gating, alcohol-related campaigns cannot be approved for A2P 10DLC messaging.

Possible causes

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  • No age-gate on website: The website URL provided in the campaign registration does not include an age verification gate that confirms visitors are 21 years of age or older.
  • Insufficient age verification method: The website uses a simple checkbox or date-of-birth field that does not meet the CTIA standard for robust age-gate verification.
  • Age-gate bypassed or non-functional: The age verification mechanism on the linked website can be easily bypassed, is broken, or does not appear consistently on all entry points.
  • Opt-in flow lacks age confirmation: The SMS opt-in process does not include a step to verify the subscriber's age before enrollment.