30957: Campaign rejected: firearms or explosives content detected

Your A2P 10DLC campaign was rejected because it contains content related to firearms, explosives, or related weapons that violates CTIA SHAFT guidelines. The CTIA prohibits A2P messaging campaigns that promote the sale, distribution, or marketing of firearms, ammunition, fireworks, explosives, or other weapons. This restriction applies regardless of whether the sale would be legal in certain jurisdictions.

• Firearms or ammunition promotion: The campaign promotes the sale, marketing, or distribution of guns, rifles, handguns, ammunition, or firearm accessories.
• Explosives or fireworks content: Campaign content references the sale or promotion of explosives, fireworks, pyrotechnics, or related materials.
• Weapons-related website content: The website URL provided in the campaign registration hosts content related to firearms sales, gun shows, weapons auctions, or similar offerings.

• The rejected campaign is not eligible for resubmission. Firearms and explosives content is a prohibited content category under CTIA SHAFT guidelines and cannot be sent via A2P 10DLC messaging.
• Review the CTIA prohibited content categories to understand the full scope of restricted weapons-related content before considering alternative campaign use cases.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices