30962: Campaign rejected: deceptive marketing practices detected

Your A2P 10DLC campaign was rejected because it contains deceptive marketing practices. Campaign reviewers identified content that uses misleading claims, fabricated urgency, bait-and-switch tactics, false endorsements, or other deceptive techniques designed to manipulate consumers. These practices violate carrier messaging policies and may also violate FTC regulations governing commercial communications.

• Misleading or unsubstantiated claims: Campaign content makes false health claims, exaggerated product benefits, fake testimonials, or guarantees that cannot be verified.
• Fabricated urgency or scarcity: Sample messages use artificial countdown timers, fake limited-time offers, or false scarcity claims ("Only 2 left!") to pressure consumers into immediate action.
• Bait-and-switch tactics: The campaign advertises one product, price, or offer but the linked website delivers a different product, higher price, or unrelated content.
• False endorsements or affiliations: Campaign content falsely claims endorsement by celebrities, government agencies, or well-known brands without authorization.

• The rejected campaign is not eligible for resubmission. The campaign was identified as using deceptive marketing practices that violate A2P 10DLC messaging policies.
• Ensure all marketing claims in your campaigns are truthful, substantiated, and comply with FTC guidelines before registering a new campaign.
• If you believe this rejection was made in error, contact support.

• A2P 10DLC Registration Guide
• Campaign Registration Best Practices