---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/32801#article
headline: "32801: Branded Calling caller profile failure"
url: https://www.twilio.com/docs/api/errors/32801
inLanguage: en
dateModified: 2026-10-20T22:17:15.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 32801: Branded Calling caller profile failure

Log Type: CARRIER

Log Level: ERROR

## Description

Twilio submitted the caller profile for your Branded Calling registration, and branding couldn't be enabled. The caller profile is the display name, and the call reason if you provided one, that appears on your outbound calls.

### Possible causes

* The display name, call reason, or business details were rejected during review.
* The rejection happened on the carrier side and isn't related to the details you submitted.

### Possible solutions

* Check the display name, call reason, and business details on your registration. If any of them need correcting, update them and submit the registration again.
* If the details are correct and the error continues, contact [Twilio Support](https://help.twilio.com/).