Skip to contentSkip to navigationSkip to topbar
Page toolsOn this page
Looking for more inspiration?Visit the

90018: 'Template' field is too long


ERROR: 90018

error-90018 page anchor
ERROR

Twilio returns this error when your Broadcast request includes a Template value that exceeds the allowed length for that field. Broadcasts are one-time SMS or email campaigns in Twilio Engage, and Engage campaigns can use Twilio services to power SMS delivery.

Possible causes

possible-causes page anchor
  • Your request includes an inline Template value that is longer than Twilio accepts.
  • You added too much static copy, personalization text, or other message content to the Template field, which caused the request to exceed the field limit.
  • You meant to send a saved template by reference, but sent a long inline Template body instead. Use TemplateSid with TemplateLanguage to reference a saved template.
  • Shorten the text in Template and resend the request.
  • Remove unnecessary copy from the inline template so only the content required for the campaign remains in Template.
  • If you want to reuse message content across campaigns, use a saved template reference instead of sending a long inline Template value. Provide TemplateSid and TemplateLanguage when you use a saved template, and do not send Template in the same request.
  • Review the content you send through Engage before you launch the Broadcast. If you manage reusable messaging templates, keep them concise and update the template content before resending.

Additional resources

additional-resources page anchor