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Twilio for Marketers

Marketing solutions for any campaign

Maximize your return on every campaign. Combine first-party data from Segment with the best in digital communications from Twilio to build what you can’t with out-of-the-box solutions—customizable marketing campaigns at any scale.


10 trillion

customer data points tracked

1.3 trillion

emails sent in 2021

130 billion

messages sent in 2021


monthly API uptime


“The combination of Twilio and Segment will empower us to provide customer magic moments and communication that’s highly relevant.”

Christine Li, Director Of Marketing Technology

“Segment allows us to connect the dots and fill in the blanks. With just a traditional email reporting funnel, you're missing the opportunity to capture the full value that an email program provides.”

G Scott Stukey, Director of Marketing Analytics

“With Marketing Campaigns we were able to execute much quicker than we had previously. We cut down on deployment time, and were able to integrate additional pieces of our marketing stack.”

Craig Olinger, Vice President of Digital Marketing


Why build a customized
marketing solution with Twilio?

Make the most of your marketing budget

Get a complete understanding of your ROI and make well-informed campaign investments with advanced dashboards for customer data, email, and messaging.

Gain a granular view of customer events, and see channel deliverability insights that depict campaign effectiveness beyond vanity metrics like opens and clicks.

Eliminate dependencies and reach value faster

Eliminate reliance on other teams or the need for SQL-expertise with real-time customer insights and behavior-based automation.

Build, launch, and quickly iterate on marketing campaigns by always having the most accurate, most current audience lists to use across channels.

Secure your reputation on a trusted platform

Build your marketing strategy on a platform with trust at its core. Our built-in certifications and software for privacy and security help you comply with global regulations, or sensitive industries like healthcare.

Build campaigns on a platform built for any scale

Use first-party data to launch marketing campaigns on a platform designed to capture over 10 trillion customer events, deliver 1.3 trillion emails, and send over 130 billion messages annually to 180+ countries.

Fully utilize your data, at scale, by leveraging pre-built integrations for over 400 channels and platforms.


Data-powered tools for next-generation customer marketing

Promotional discounts and offers

Drive conversions with advanced customer data and factual information to create personalized email, SMS, and MMS messages that highlight relevant offers.

Lookalike audience targeting

Increase your advertising efficiency by creating high-intent, lookalike audiences powered by your own customer data set.


Drive lifetime value and brand loyalty with offers and behavioral nudges that keep customers coming back for more.

Ongoing and seasonal campaigns

Support ongoing and seasonal campaigns like “Black Friday” and “Back to School” with relevant, enticing offers on email, SMS, and MMS.

Onboarding campaigns

Drive engagement with your brand throughout the onboarding process, and collect valuable data to help build better product experiences.

Upsell expansion

Drive customers towards other purchases within the same brand with personalized, relevant offers.

Customer loyalty programs

Learn from historical customer conversions and reward those behaviors with loyalty campaigns like exclusive access, sneak previews, status rewards, and more.


A platform to rely on
for every campaign


When you rely on us to power your marketing solutions, you can trust that your campaigns will reach their targets.

Twilio’s industry-leading Customer Data Platform reliably processes over 1 million events every second. Our global, redundant networks are trusted by businesses everywhere to power messaging and email at scale, ensuring that your marketing campaigns will arrive in time, every time.


Launch your next marketing
campaign with Twilio