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WhatsApp Business API pricing

Transparent, scalable, and pay-as-you-go WhatsApp pricing.

Conversation-based pricing

Estimate your WhatsApp messaging costs


Countries not listed are included under "other” countries and are charged the same fees.

Conversation-based pricing

WhatsApp charges per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate is passed through and depends on the destination country. Twilio charges a separate flat-rate per message platform fee for any and all countries.

Learn about special pricing for Conversations API customer care and commerce use cases.

Countries not listed are included under "other” countries and are charged the same fees.

Conversation-based pricing

WhatsApp charges per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate is passed through and depends on the destination country. Twilio charges a separate flat-rate per message platform fee for any and all countries.

Conversations can begin with a message from users or businesses

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User-initiated conversations

Users are the person or entity communicating with a business. These types of conversations include customer support and commerce inquiries.

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Business-initiated conversations

Business-initiated conversations include post-purchase notifications, alerts, and reminders. These can be two-way conversations or outbound-only notifications to users.

Learn more about WhatsApp pricing