Consumer Preferences Report

What consumers want: The ultimate playbook for brand connections
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Consumer Preferences Report
Consumer Preferences Report

What's inside the report

  • User with a heart symbol

    Channel preference data from 3,900 global consumers

  • Bar chart with line chart

    In-depth analysis of top channels by use case, region, and generation

  • A document with a lightbulb

    Key insights to explain shifting consumer behaviors

  • Spreadsheet document

    Actionable tips to improve customer communication and drive engagement

*This report, commissioned by Twilio, surveyed global participants on their communication preferences between June 28 and July 10, 2024.

Girl reading the 2024 Twilio Consumer Preferences Report
Girl reading the 2024 Twilio Consumer Preferences Report

Table of contents

Woman with curly hair and flower earrings smiling while standing outdoors wearing a blue top.
Woman with curly hair and flower earrings smiling while standing outdoors wearing a blue top.

Chapter 1

Choose the right channels to drive engagement

A man in a striped shirt sits on a couch looking at a laptop screen.
A man in a striped shirt sits on a couch looking at a laptop screen.

Chapter 2

Honor user preferences with smarter channel choices

Woman with earbuds smiling while looking at her smartphone outside in a green setting.
Woman with earbuds smiling while looking at her smartphone outside in a green setting.

Chapter 3

Trust the process: How branded messages drive consumer confidence

Man sitting on a couch and smiling at a laptop screen with bookshelves in the background.
Man sitting on a couch and smiling at a laptop screen with bookshelves in the background.

Chapter 4

Respond in real time: The secret to staying relevant to consumers

Woman holding a tablet and smiling
Woman holding a tablet and smiling

Conclusion

Simplify cross-channel connections with Twilio

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Improve your customer communication strategies with insights and data from 3,900 global consumers in Twilio’s latest Consumer Preferences Report.

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