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Global Unsubscribes


Global unsubscribes happen when a recipient indicates that they would like to opt out from any email that you send by clicking on the Unsubscribe From All Emails link within your emails. The list provided here can be filtered by email address or date.


Search Global Unsubscribes by date

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To filter the list by date, click the calendar icon in the top right corner and choose the unsubscribe dates you want to search between. Your recipient list refreshes, showing the recipients who unsubscribed between these dates.


Remove recipients from the list

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To remove recipients, select the checkboxes next to the recipient names, or select all using the checkbox next to the search box. A button appears at the top of the page that lets you remove the selected recipients from the list.


Download Global Unsubscribes as CSV

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To download your Global Unsubscribe list as a CSV file:

  1. Navigate to the Global Unsubscribes page.
  2. Click the action menu at the top of the page.
  3. Select Download as CSV. The file will download in your browser right away.

Global Unsubscribe Substitution Tag

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When you add the <%asm_global_unsubscribe_url%> tag to your email, Twilio SendGrid replaces that tag with the text "Unsubscribe From All Emails" wherever the tag appears in your email. This link lets your recipient unsubscribe from all of your emails.

Alternatively, use the <%asm_global_unsubscribe_raw_url%> tag, which Twilio SendGrid replaces with only the global unsubscribe URL without the hyperlinked text "Unsubscribe From All Emails".

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When using our ASM Global or Group Unsubscribe tags, you must pass an unsubscribe group in your API or X-SMTPAPI request for the unsubscribe link to populate.


Manage Global Unsubscribes with the API

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To manage your Global Unsubscribes programmatically, use the Global Suppressions API.