Unsubscribe with Subscription Tracking

Subscription tracking offers the following features:

Adds and customizes an unsubscribe link to the bottom of your email messages.
Creates a replacement tag that allows you to put the unsubscribe link anywhere you would like using HTML.
Incorporates the list-unsubscribe header in your email messages.

Turn on Subscription Tracking

Log in to the legacy Twilio Console.
Go to Settings > Tracking.
Click Subscription Tracking. The Subscription Tracking panel appears.
Toggle Setting State to Enabled.
Click Save.

Add an unsubscribe link

Complete the procedure in Turn on Subscription Tracking. Twilio SendGrid adds the default unsubscribe link to the bottom of your email messages.

Change the unsubscribe link text

Log in to the legacy Twilio Console.
Go to Settings > Tracking.
Click Subscription Tracking. The Subscription Tracking panel appears.

HTML formatText format

Scroll to the HTML Unsubscribe Content box.
Change the content to meet your needs. To format your content, use the formatting tools.
If you'd like to unsubscribe and stop receiving these emails <% click here %>.
Place the text that links to your landing page inside the <% %> tags.

In the default example, recipients click "click here" to unsubscribe.
Click Save.

Move the unsubscribe link

To add an HTML code snippet to the body of your email message, edit the Replacement Tag box within the app Subscription settings.

Log in to the legacy Twilio Console.
Go to Settings > Tracking.
Click Subscription Tracking. The Subscription Tracking panel appears.
Write a replacement tag within the Replacement tag box. You can then use that tag within the HTML. The unsubscribe URL replaces this tag.
To add your unsubscribe link to your HTML code, add the word [unsubscribe] as the hypertext reference in the anchor tag (<a>).

Changed unsubscribe link text
1
<p>
2
To stop receiving these email messages
3
<a href="[unsubscribe]">click here</a>
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</p>
Click Save.

Edit unsubscribe landing page

A landing page serves as the target of an unsubscribe link. To create the page that appears after a recipient clicks the unsubscribe link, complete the following steps.

Log in to the legacy Twilio Console.
Go to Settings > Tracking.
Click Subscription Tracking. The Subscription Tracking panel appears.
Edit the text inside the SendGrid landing page box.
Click Save.

When a recipient clicks the unsubscribe link, they get redirected to your landing page.