Branded Calling overview
Branded Calling is a Voice Trust Product that increases call transparency and trust. You can display a verified display name, logo, and call reason on recipients' mobile phones during outbound calls from Twilio numbers. Branded Calling helps recipients identify your calls as legitimate.
Product status
Branded Calling is currently available as a Pilot, Private Beta, or Public Beta product depending on the region and product type, and the information contained in this document is subject to change. This means that some features aren't yet implemented and others may be changed before the product is declared as Generally Available. Pilot and Public Beta products aren't covered by the Twilio Support Terms or Twilio Service Level Agreement (SLA).
Note: Branded Calling works on mobile phones. For landlines, use Caller ID Name (CNAM) instead.
- Higher answer rates and improved Return on Investment (ROI)
- Increased customer trust and brand recognition
- Protection against fraud
Branded Calling is available in two types based on the features you want to use:
| Type | Features |
|---|---|
| Basic | Display name |
| Enhanced | Display name, logo, call reason |
US Branded Calling supports both Basic and Enhanced types, while Non-US Branded Calling supports only the Basic type.
Info
To enable Non-US Basic Branded Calling, contact your account manager.
| Region | Type | Country | Network | Product status |
|---|---|---|---|---|
| US | Basic | United States | T-Mobile, Verizon | Public Beta |
| US | Enhanced | United States | T-Mobile, Verizon | Public Beta |
| Non-US | Basic | Canada | Rogers Wireless, Bell Mobility | Pilot |
| Non-US | Basic | Germany | Vodafone Germany | Pilot |
| Non-US | Basic | United Kingdom | BT/EE & Virgin Media O2 | Pilot |
Info
The following API resources are available as Private Beta. To request access, contact your account manager.
- Use the ProvisioningStatus resources to view detailed information about phone numbers associated with a Voice Trust product, including Branded Calling.
- If you are an Independent Software Vendor (ISV), use the Compliance resources to onboard your customers to Branded Calling.