Artificial Intelligence

Personalized engagement,
powered by AI

Fuel more data-driven, personalized experiences for customers while putting real-time context in the hands of your teams with Twilio’s AI.

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AI is only as good as your data

Join data from across your business into a clear understanding of every customer, with the recommendations and insights you need to fuel the next best interaction.

Twilio's AI actually helps increase revenue and cut costs

569M+
Fraud attempts blocked with Twilio Verify Fraud Guard*
70%
Increased accuracy of audience segments**
83%
Average reduction in paid advertising costs***
70%
of customer support cases deflected**** while maintaining CSAT*****

AI infused at every layer of the platform

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  • Smart identity resolution: Understand every unique customer and personalize their experience, while also detecting and mitigating fraudulent activity
  • Advanced predictions & recommendations: Unlock predictions for traits like lifetime value, churn risk, propensity to buy and more, with tailored audience and product recommendations
  • Intelligent automation of workflows: Drive efficiency with AI infused across the platform in ways that help remove complexity, automate tasks, and help protect our customers at scale
  • AI-supported instrumentation & copilots: Benefit from our continued investments in faster innovation, better developer experience and intelligent copilots that assist across deployment and maintenance

A commitment to transparency and choice

  • Your data powers your AI
    Your data belongs to you and, when opted in, is only used for your purposes and needs.
  • We don’t keep sensitive data
    Our systems actively look for and remove sensitive data like personally identifiable information (PII) and protected health information (PHI).
  • We evaluate and evolve relentlessly
    In addition to a robust safety and AI governance program, we constantly audit our stance and those of the trusted partners we work with.
  • We optimize for trust and ensure you’re in control
    We optimize for price, performance, and accuracy. All while giving you controls to pull back abstraction layers to tailor and extend.
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Explore the future of AI and customer engagement

Powered by our Emerging Technology & Innovation team, Twilio Alpha focuses on research in AI and emerging technologies. Gain hands-on experience and insight to keep you ahead of the curve. Join a thriving community of developers at the forefront of innovation.

AI-powered customer engagement in action

Jack Henry

Pioneering personalized financial experiences

Arduino

Building privacy-first, personalized experiences for B2B and B2C

TradeMe

Improving campaign performance by 20%

PolyAI

Deploying customer-led conversational assistants

It’s never been easier to deliver personalized customer engagement

Twilio’s Customer Engagement Platform uniquely combines rich customer data, trusted AI, and all of the channels you need from one flexible and enterprise-ready provider. Build or buy, and only pay for what you use with no subscriptions or commitments required.

* June 2022 to October 1, 2024

** Twilio customer after implementing Predictions

*** Twilio customers participating in Predictive Audiences beta in 2024

**** Defined as resolution without requiring support from a live agent.

***** With Unified Profiles and Agent Copilot: Universidad UK