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Nine out of 10 consumers want to use messaging to communicate with brands*. SMS messages are an effective way to reach customers with notifications about sales and back-in-stock alerts to drive conversions.
But SMS, and messaging in general, can do more than support marketing outreach. You can deliver 2FA messages for customer verification and send customers up-to-the-minute order updates and delivery notifications. Here are some results Twilio customers saw after implementing SMS and other messaging channels:
- Brazilian retail chain Magalu saw a 20% increase in sales volume after adopting WhatsApp for messaging customers.
- Pizza app Slice saw order volume increase 2X.
- Online reputation management platform Birdeye achieved a 32% click-through rate with a new text messaging solution.
To send SMS marketing messages for ecommerce, you must be SMS-compliant.
- Before you send an SMS (or WhatsApp, Facebook Business Messenger, or Google Business Message), your customer must opt in to receive these messages from you.
- You must inform customers about how they can opt out of your messages.
- You must inform customers about what kinds of messages to expect from you.
- You must respect any opt out requests.
- You cannot send retail SMS marketing messages between 9 p.m. and 8 a.m. in the recipient’s time zone.
In the United States, you must also be compliant with the Telephone Consumer Protection Act (TCPA) and the guidelines of the Cellular Telecommunications Industry Association (CTIA).
There are different types of APIs for ecommerce. There are ecommerce APIs that allow applications, like an ecommerce store and a payments platform, to communicate so customers can buy items seamlessly with their digital wallet of choice. There are also ecommerce APIs that retailers can use to manage inventory and order new stock.
Twilio has APIs for ecommerce and retail communications.
- The Programmable Messaging API lets you send and receive SMS, MMS, and WhatsApp messages for marketing, promotions, alerts or notifications.
- The Conversations API lets you set up conversations with customers (and multiple agents) to chat about questions, make recommendations, and complete transactions through messages.
- The Twilio SendGrid Email API lets you send transactional emails (verification, receipts, shipping notifications) and marketing emails at scale.
You use an API to connect your ecommerce platform with another system. To use Twilio’s APIs for ecommerce or retail communications, here are some guides:
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