How Twilio Segment Connections works
Collect first-party data from every touchpoint and send it to any tool to get a full view of customers across your app, sales, support, payment, and messaging experiences.
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Implement new tools fast
Activate new tools in minutes, not weeks. No setup headaches, no need to push code, and no wait for App Store approvals—even for tools without their own mobile SDKs.
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Focus on product work now
Twilio Segment effortlessly plugs into your tech stack with over 700 integrations.
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Maintain governance and control
Debug, replay, and observe customer data with data governance and control tools that help ensure ongoing quality and security throughout the data lifecycle.
Connections are everything
Bring data together to create customer profiles, activate tools, and accelerate compliance.
Connections features
Get all the tools you need to manage your customer data.
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Collect user events from any platform with our analytics API.
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Integrate your data to 700+ apps with just a few clicks.
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Seamlessly move warehouse data to your applications.
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Build any custom integration with Segment, with just ten lines of JavaScript.
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Access a live stream of event data flowing from your app to Segment.
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Replay existing data to try new tools quickly and eliminate vendor lock-in.
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View event pipeline performance at every stage of event delivery.
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Trigger customizable alerts to monitor for volume changes and delivery rates.
Streamline regulatory compliance and consent management
Accelerate compliance with GDPR, CCPA, and other regulations using automated data rights management. Integrate built-in consent enforcement to create a single source of truth for user consent—whether your customers want to delete or modify their data or stop allowing it to be collected entirely.
Data Pipeline Assurance
Twilio's Data Observability tools empower businesses to proactively monitor, validate, and troubleshoot their data pipelines in real time, ensuring data quality, integrity, and seamless delivery across systems.
Connecting customer data is as easy as 10 lines of code
Explore our documentation, articles, and other key resources to help you get set up.
Need help building? No problem.
Work with one of our trusted partners to get coding support or explore a pre-built customer data solution. View partners.
Get started with a free trial. No credit card required.
The Twilio Segment CDP is proven and trusted at scale. Start connecting all of your customer data today with a free Twilio Segment account.
pre-built connectors
events ingested per second
rows synced per day
system uptime
Connections FAQs
A customer data pipeline collects behavioral and event data from your apps, sites, and servers, then delivers it to the tools that need it. Twilio Segment Connections is a data customer data pipeline that captures first-party data once and routes it to 700+ destinations, so every tool works from the same clean source.
You can, but every new tool means fresh integration code, ongoing maintenance, and engineer resources that are pulled off of product work. Twilio Segment Connections replaces that with one pipeline to 700+ tools. FOX cut data engineering hours 75% and saved $1.2M a year by making the switch.
Yes. Twilio Segment Connections includes automated data rights management for GDPR, CCPA, and similar regulations, plus built-in consent enforcement as a single source of truth. When a customer asks to delete or stop sharing their data, you handle it across every connected tool.
A monthly tracked user (MTU) is any unique user Twilio Segment collects data on in a billing month (identified or anonymous). Your plan price scales with that number, so you pay for the users you actually track. Estimate busy months carefully, since anonymous visitors count too.
Maybe not today. If you're piping data between one or two tools that already integrate cleanly, Connections might be more than you need. It earns its keep once you're juggling multiple sources and destinations or spending engineering time keeping brittle integrations alive.
Less than you'd expect. Twilio Segment Connections activates new tools in minutes. No code pushes, no App Store waits, even for tools without their own mobile SDKs. Connecting your data runs about ten lines of code.