Twilio Segment Connections

Collect customer data anywhere, activate everywhere

Connect your warehouse, marketing tools, and communications data to power real-time, personalized experiences.

Free trial
No credit card required
Flexible pricing
Diagram showing data flow from sources to destinations through Twilio Segment
Diagram showing data flow from sources to destinations through Twilio Segment

How Twilio Segment Connections works

Dashboard displaying user activities, event time stamps, and icons of associated analytics and support platforms.
Dashboard displaying user activities, event time stamps, and icons of associated analytics and support platforms.

Collect first-party data from every touchpoint and send it to any tool to get a full view of customers across your app, sales, support, payment, and messaging experiences. 

  • Implement new tools fast

    Activate new tools in minutes, not weeks. No setup headaches, no need to push code, and no wait for App Store approvals—even for tools without their own mobile SDKs.

  • Focus on product work now

    Twilio Segment effortlessly plugs into your tech stack with over 700 integrations. 

  • Maintain governance and control

    Debug, replay, and observe customer data with data governance and control tools that help ensure ongoing quality and security throughout the data lifecycle.

Connections are everything 

Bring data together to create customer profiles, activate tools, and accelerate compliance.

Customer data collection 

Understand customers better when you collect data from multiple sources. Track how users interact with your product, identify new or existing customers, and locate what page they were on or what device they were using when they performed an action.


FOX turned to Twilio Segment to align all brands around a single source of truth for customer data, gain a universal view of all users, and personalize digital touch points across diverse channels

Clock 1
$1.2M

value of time saved annually

Bar graph with arrow showing a decrease
75 %

reduction in data engineering hours

Man smiling and holding a laptop in front of a red background with FOX logo.
Man smiling and holding a laptop in front of a red background with FOX logo.

Connections features 

Get all the tools you need to manage your customer data.

  • Collect user events from any platform with our analytics API.

  • Integrate your data to 700+ apps with just a few clicks.

  • Seamlessly move warehouse data to your applications.

  • Build any custom integration with Segment, with just ten lines of JavaScript.

  • Access a live stream of event data flowing from your app to Segment.

  • Replay existing data to try new tools quickly and eliminate vendor lock-in.

  • View event pipeline performance at every stage of event delivery.

  • Trigger customizable alerts to monitor for volume changes and delivery rates.

Deletion status overview for internal systems and Android app connections with user ID ab247204.
Deletion status overview for internal systems and Android app connections with user ID ab247204.

Streamline regulatory compliance and consent management

Accelerate compliance with GDPR, CCPA, and other regulations using automated data rights management. Integrate built-in consent enforcement to create a single source of truth for user consent—whether your customers want to delete or modify their data or stop allowing it to be collected entirely. 

Data Pipeline Assurance

Twilio's Data Observability tools empower businesses to proactively monitor, validate, and troubleshoot their data pipelines in real time, ensuring data quality, integrity, and seamless delivery across systems.

Connecting customer data is as easy as 10 lines of code

Explore our documentation, articles, and other key resources to help you get set up.

<script type="text/javascript">
(function() {
  // define the key where the global analytics object will be accessible
  // customers can safely set this to be something else if need be
  var globalAnalyticsKey = "analytics"

  // Create a queue, but don't obliterate an existing one!
  var analytics = window[globalAnalyticsKey] = window[globalAnalyticsKey] || [];

  // If the real analytics.js is already on the page return.
  if (analytics.initialize) return;

  // If the snippet was invoked already show an error.
  if (analytics.invoked) {
    if (window.console && console.error) {
      console.error("Segment snippet included twice.");
    }
    return;
  }

  // Invoked flag, to make sure the snippet
  // is never invoked twice.
  analytics.invoked = true;

  // A list of the methods in Analytics.js to stub.
  analytics.methods = [
    "trackSubmit",
    "trackClick",
    "trackLink",
    "trackForm",
    "pageview",
    "identify",
    "reset",
    "group",
    "track",
    "ready",
    "alias",
    "debug",
    "page",
    "screen",
    "once",
    "off",
    "on",
    "addSourceMiddleware",
    "addIntegrationMiddleware",
    "setAnonymousId",
    "addDestinationMiddleware",
    "register"
  ];

  // Define a factory to create stubs. These are placeholders
  // for methods in Analytics.js so that you never have to wait
  // for it to load to actually record data. The `method` is
  // stored as the first argument, so we can replay the data.
  analytics.factory = function(e) {
    return function() {
      if (window[globalAnalyticsKey].initialized) {
        // Sometimes users assigned analytics to a variable before analytics is done loading, resulting in a stale reference.
        // If so, proxy any calls to the 'real' analytics instance.
        return window[globalAnalyticsKey][e].apply(window[globalAnalyticsKey], arguments);
      }
      var args = Array.prototype.slice.call(arguments);
      
      // Add buffered page context object so page information is always up-to-date
      if (["track", "screen", "alias", "group", "page", "identify"].indexOf(e) > -1) {
        var c = document.querySelector("link[rel='canonical']");
        args.push({
          __t: "bpc",
          c: c && c.getAttribute("href") || undefined,
          p: location.pathname,
          u: location.href,
          s: location.search,
          t: document.title,
          r: document.referrer
        });
      }

      args.unshift(e);
      analytics.push(args);
      return analytics;
    };
  };


  // For each of our methods, generate a queueing stub.
  for (var i = 0; i < analytics.methods.length; i++) {
    var key = analytics.methods[i];
    analytics[key] = analytics.factory(key);
  }

  // Define a method to load Analytics.js from our CDN,
  // and that will be sure to only ever load it once.
  analytics.load = function(key, options) {
    // Create an async script element based on your key.
    var t = document.createElement("script");
    t.type = "text/javascript";
    t.async = true;
    t.setAttribute("data-global-segment-analytics-key", globalAnalyticsKey)
    t.src = "https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";

    // Insert our script next to the first script element.
    var first = document.getElementsByTagName("script")[0];
    first.parentNode.insertBefore(t, first);
    analytics._loadOptions = options;
  };
  analytics._writeKey = "YOUR_WRITE_KEY";

  

  // Add a version to keep track of what's in the wild.
  analytics.SNIPPET_VERSION = "5.2.1";

  // Load Analytics.js with your key, which will automatically
  // load the tools you've enabled for your account. Boosh!
  analytics.load("YOUR_WRITE_KEY");

  // Make the first page call to load the integrations. If
  // you'd like to manually name or tag the page, edit or
  // move this call however you'd like.
  analytics.page();
})();
</script>

Need help building? 
No problem.

Work with one of our trusted partners to get coding support or explore a pre-built customer data solution. View partners. 

Get started with a free trial. No credit card required. 

The Twilio Segment CDP is proven and trusted at scale. Start connecting all of your customer data today with a free Twilio Segment account.

700+

pre-built connectors

400K

events ingested per second

400B

rows synced per day

99.9%

system uptime

Connections FAQs

A customer data pipeline collects behavioral and event data from your apps, sites, and servers, then delivers it to the tools that need it. Twilio Segment Connections is a data customer data pipeline that captures first-party data once and routes it to 700+ destinations, so every tool works from the same clean source.

You can, but every new tool means fresh integration code, ongoing maintenance, and engineer resources that are pulled off of product work. Twilio Segment Connections replaces that with one pipeline to 700+ tools. FOX cut data engineering hours 75% and saved $1.2M a year by making the switch.

Yes. Twilio Segment Connections includes automated data rights management for GDPR, CCPA, and similar regulations, plus built-in consent enforcement as a single source of truth. When a customer asks to delete or stop sharing their data, you handle it across every connected tool.

A monthly tracked user (MTU) is any unique user Twilio Segment collects data on in a billing month (identified or anonymous). Your plan price scales with that number, so you pay for the users you actually track. Estimate busy months carefully, since anonymous visitors count too.

Maybe not today. If you're piping data between one or two tools that already integrate cleanly, Connections might be more than you need. It earns its keep once you're juggling multiple sources and destinations or spending engineering time keeping brittle integrations alive.

Less than you'd expect. Twilio Segment Connections activates new tools in minutes. No code pushes, no App Store waits, even for tools without their own mobile SDKs. Connecting your data runs about ten lines of code.

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